Pierre Terblanche visits US

Pierre’s presentation titled, “DUCATI - The Art and Design of the Italian Motorcycle� was made before two capacity audiences at the World Trade Center in Boston and the Larz Anderson Museum in Brookline, Massachusetts. Tereblanche guided each audience through a rich visual presentation of never before seen images illustrating the arduous process of motorcycle design. He offered a close-up look of the Ducati design studio along with sketches, computer generated graphics, and modeling techniques demonstrating the prototyping steps resulting in the world’s most acclaimed motorcycles. These included the most recent Ducati models Terblanche was responsible for designing including the Super Mono, MH900E, Multi Strada, the entire new line of Sport Classics, and of course the awe inspiring 999 Testastetta Superbike.

Terblanche’s motorcycles have been envied, copied, but are rarely surpassed on the racetrack or in the world of motorcycle design. Renowned as a one of the world’s leading Motorcycle Designers, Pierre answered questions with sincerity and a genuine interest among motorcycle enthusiast of all brands. He did a book signing and added his signature to the custom North American Warhorse Ducati 999S – a bike also signed by Eric Bostrom, Ducati’s AMA Superbike rider. The Warhorse Signature Ducati is displayed at the Scranton dealership and will tour US motorcycle shows and events in 2005.

The event’s organizer, John Rossi, of US DESMO said “accompanying Pierre during four hectic days in Boston was a perfect forum to discuss motorcycles, design philosophy, and growing-up and building things in the wood shop. We talked specifically about marketing among the cultural spectrums of 40 different counties where Ducati motorcycles are sold and more specifically about the riders of Europe and North America. Pierre is a professional who has been with Ducati for 16 years. He is a gentlemen and a passionate designer with very distinct ideas on design innovation and about the advancements that can be realized in motor sport. It’s easy to admire all of Pierre’s designs — basically every Ducati motorcycle currently made. What resonated most with me about Pierre was my sense that we have not yet come close to seeing his best work. If there is one individual, much like John Britten, who could reengineer motorcycle design, introduce new materials and manufacturing techniques, and reset the bar on ultimate motorcycle performance, it is Pierre Tereblanche. I see Pierre is one man who can take motorcycle design to the next level of defining standards for innovation.

Photos of the event can be seen at www.easterncycleducati.com, www.nawarhorse.com, and www.usdesmo.com. Look for the upcoming Desmo Leanings winter 05 issue, the Magazine for US DESMO Club Members and a special feature on the Terblanche appearance in Boston with highlights of the Art and Design of the Italian Motorcycle.


PHOTOS & CAPTIONS:
Images:
PTSigns2, PTatPodium3,
PTSigns5, PtatPodum75:
Pierre Terblanche greets motorcycle enthusiasts at the Larz Anderson Auto Museum and signs the new 999 book.
Photo Courtesy: Eastern Cycle Ducati

Image: Group7AC~1: More than 300 people showed-up for the
US Desmo - Terblanche event bringing the Larz Anderson
Auto Museum to its absolute capacity.
Photo Courtesy: Melissa MacQuarrie,
Parsons School of Design, NYC.

Image: RossiPodium7:
John Rossi of
US Desmo
Northeast,
the event’s
organizer
greets the crowd
and introduces
Pierre Terblanche.
Photo Courtesy: Eastern Cycle Ducati

Image: JsweenyatPodium69: John Sweeny, executive Director of the
Larz Anderson Museum welcomes the capacity crowd, thanks US
Desmo and Pierre Terblanche for creating the largest ever attended
lecture series in the museum’s history.
Photo Courtesy: Eastern Cycle Ducati

Image: groupC: From left, Jeff Stein, former Yankee Beemer’s president, event’s major sponsor, Steve Keegan of Eastern Cycle Ducati, John Rossi, the event’s organizer and US Desmo northeast regional representative, Ron Prevatt, Ducati area sales manager, Pierre Terblanche, director of Ducati design, Jim Calandro, US DESMO president, Tom Truskolaski, US DESMO technical coordinator, and Sheldon Steele, Larz Anderson Auto Museum’s education manager. Photo Courtesy: Doug Christian, MotoLit.

PTclose4: Pierre Terblanche,
director of Ducati design at the
Larz Anderson auto Museum,
November 2004.
Photo Courtesy: Eastern Cycle Ducati

PTandWoman56: World renowned
motorcycle designer, director of Ducati
design, French name, British accent,
need we say more.
Photo Courtesy: Eastern Cycle Ducati

PT&NAWH~2, 3:
Pierre Terblanche
adds his
name next to
Eric Bostrom’s
signiture on the custom
North American
Warhorse Ducati 999S.
Photo Courtesy: Doug Christian, MotoLit.

NAWH29: The signiture custom North
American Warhorse Ducati 999S. at
the Larz Anderson Auto Museum in
November 2004.
Photo Courtesy: Eastern Cycle Ducati

EBos.Signs: Eric Bostrom, Ducati AMA Superbike
racer signs the custom North American Warhorse
Ducati 999S for the Art and Design of an Italian
Motorcycle event with Pierre Terblanche.    
Photo Courtesy: Eastern Cycle Ducati


For more information and high resolution digital images for print, please contact:
John M. Rossi
     US DESMO
         DUCATI Owners Club of the United States
                       Northeast Regional Representative
                       617.921-9062    johnmrossi@comcast.net