ROVER IMPROVE PRODUCT APPEAL FOR 2005

Rover's best-selling 25 range has three new extra model derivatives - the
GLi, GSi and GXi - that feature an attractive specification standardising
leather and wood trim items, extra equipment and competitive prices; the
Rover 25 GLi 1.4 (84Ps) 3-door (with leather seats) starts at £8,995.
New GLi and GSi models are also being launched on Rover's Streetwise and
45 models.  All 75s now feature extra equipment with head airbag
protection, electric front and rear windows and leather gearknob.
TrafficMaster's SmartNav is standard on all but the entry Classic model
and heated leather seats are standard equipment on Connoisseur models. 
Commenting on the latest Rover models, Rod Ramsay managing director of
sales and marketing, said: "Rover's second century starts with a focus on
the virtues of its appeal.  These new models deliver what Rover customers
want: a stylish, comfortable interior in leather, high specification and
excellent value."
The new Rover 25 GLi is well specified and carries additional
specification over the 25 i, featuring body-coloured door mirrors,
electric sunroof and 15" Turbine alloy wheels (and steel spare).  The
opulent interior is tailored with leather seats throughout, with a centre
rear armrest and additional rear headrests; the steering wheel and
gearknob are also leather-trimmed.  Front windows are electrically
operated and the doors have wood pulls.  Music is supplied from a CD
tuner providing entertainment on the comfortable journey ahead.
The higher specified GSi model is distinguished with body-coloured rear
aero spoiler, door handles and door mirrors.  Additional equipment
includes air conditioning to control the interior environment and all
windows are electrically operated.  The stereo system is controlled with
steering wheel-mounted remote audio controls to the front and rear
speakers.  Seats are height and lumbar adjustable for complete driving
comfort.
A top-of-the-range GXi model includes all the GSi features, and adds
attractive 16" nine-spoke alloy wheels, MP3 CD autochanger, passenger
airbag and a higher output 1.6-litre K Series engine.
Engine choices include the 84 and 103Ps 1.4-litre, the 109Ps 1.6-litre K
Series petrol or a 2.0-litre turbodiesel.  An Ash or Smokestone interior
can be chosen with Black Oak or Burr Walnut trim, dependent on the
exterior colour chosen.
Rover's iconic 'urban on-roader' Streetwise is also available in GLi and
GSi specification.  Burnished or Chagall Blue painted centre console and
door pulls underline the younger approach of Streetwise, with its command
driving position and new Target interior design with matching twill door
casings.  The GLi model has extra rear headrests and body coloured door
mirrors.  The GSi model is upgraded with air conditioning, driver's seat
height and lumbar adjustment and electric rear windows.
All models are available in six exterior colours, the popular Starlight
Silver, Tempest Grey, Sonic Blue, Firefrost Red, Platinum Gold and
Midnight Blue. 
The Rover 45 perpetuates the high specification theme with a GLi model,
exclusively built around the 1.4-litre 5-door bodystyle.  Equipped with
leather trim to the seating, steering wheel and gearknob, the GLi also
features a CD tuner, controlled by steering wheel mounted remote
controls.  Electric front windows, bright tread strips and body-coloured
door mirrors complete this high value model, available at £10,995.
From £12,145, the 45 GSi model comes with all the GLi features, and adds
Automatic Temperature Control (ATC) air conditioning, distinctive chrome
door mirrors with electronic adjustment and demist, and 15" Turbine alloy
wheels. 
16" nine-spoke alloy wheels are an extra optional choice.
The Rover 75 is an elegant expression of a beautiful style and interior
environment.  All models now include extra equipment that includes head
airbag protection (ITS), electric front and rear windows and a leather
gear knob.  SmartNav is also standard on all, except the entry Classic
model.  Connoisseur models are now specified with a full leather
interior, heated seats and electric power folding door mirrors.

New key product features summary
Rover 25                                                                

GLi    GSi   GXi
Leather seatingdriver's height and lumbarMP3 autochanger
Wood interior door pullsremote audio controls16" nine-spoke alloys
15" Turbine alloy wheelsair conditioningpassenger airbag
CD tunerbody coloured rear spoiler1.6-litre engine
Body coloured door handlesfront fog lightsfive-door bodystyle

Streetwise, by Rover
GLiGSi
Target seat fabricdriver's height and lumbar
Chagall or Burnishedremote audio controls
door pulls and centre consoleair conditioning
CD Tuner16" Blade alloy wheels
Body coloured door mirrorsfront fog lights

Rover 45
GLiGSi
Leather seatingdriver's height and lumbar
Electric sunroof15" Turbine alloy wheels
Leather steering wheelair conditioning
Remote audio controlselectric rear windows
Leather gearknobfront fog lights
CD tunerbody coloured rear spoiler
Body coloured door mirrorschrome door mirrors

Rover 75
All modelsConnoisseur model
Head airbag protection (ITS)leather interior
Electric front and rear windowsheated seats
Leather gear knobelectric folding mirrors

SmartNav (except entry Classic)

Rover 25 GLi, GSi and GXi pricing
Rover 25  CO2Tax BandGVEDFRFOTR Price
1.4 (84Ps) GLi 3-dr164C£125£38£8,995
1.4 (103Ps) GSi 3-dr164C£125£38£9,995
2.0TD GLi 3-dr150A£115£38£10,795
2.0TD GSi 3-dr150A£115£38£11,795

1.4 (84Ps) GLi 5-dr164C£125£38£9,595
1.4 (103Ps) GSi 5-dr164C£125£38£10,545
1.6 GXi 5-dr164C£125£38£11,995
2.0TD GLi 5-dr150A£115£38£11,345
2.0TD GSi 5-dr150A£115£38£12,345

Streetwise, by Rover GLi and GSi pricing
Streetwise  CO2Tax Band  GVEDFRFOTR Price
1.4 (84Ps) GLi 3-dr174C£145£38£9,495
1.4 (84Ps) GSi 3-dr174C£145£38£10,495
1.4 (103Ps) GSi 3-dr174C£145£38£10,995
2.0TD GSi 3-dr159A£115£38£11,995

1.4 (84Ps) GLi 5-dr174C£145£38£10,045
1.4 (84Ps) GSi 5-dr174C£145£38£11,045
1.4 (103Ps) GSi 5-dr174C£145£38£11,545
1.8 Stepspeed GSi 5-dr199C£145£38£13,245
2.0TD GSi 5-dr159A£115£38£12,545

Rover 45 GLi and GSi pricing
Rover 45  CO2Tax Band  GVEDFRFOTR Price
1.4 GLi 5-dr168C£145£38£10,995
1.4 GSi5-dr168C£145£38£12,145
1.6 GSi5-dr168C£145£38£12,845
2.0TD GSi5-dr150A£115£38£13,145

1.6 GSi4-dr168C£145£38£13,645
2.0TD GSi4-dr150A£115£38£13,945

All cars include a three-year/60,000 mile warranty and 12 months' AA
Roadside Assistance.