NTT Announced As Title Sponsor Of America’s Premiere Racing Series - IndyCar

Title plate for the live stream channel for the North American International Auto Show (Detroit Auto Show). IndyCar announces 2019 Title Sponsor for the racing series. Image Credit: Edmund Jenks via screen grab (2019)

NTT Announced As Title Sponsor Of America's Premiere Racing Series - IndyCar

Yesterday, via live streaming, the IndyCar open-wheel racing series announced the addition of NTT Data as it's title sponsor for the 2019 season. Welcome to the NTT IndyCar Series.

The presentation was a little tardy, by about 10 minutes, but was worth the wait. The group of people gathered on the stage to usher in the new sponsor was quite impressive - corporate executives, team owners, engine manufactures, drivers ... about the only moving part not represented was the chassis manufacture, Dallara.
 

Gathering of open-wheelers - (l to r) Scott Dixon, Jay Frye, Mark Miles, Tony Kanaan, Tsunehisa Okuno, Bobby Rahal, Chip Ganassi, Art St. Cyr, and Jim Campbell. Image Credit: Chris Owens - IndyCar (2019)

This excerpted and edited from IndyCar - a compilation of two articles

INDYCAR Names NTT As Entitlement Sponsor Of IndyCar Series | Addition Of NTT As Title Sponsor Users In New Era For IndyCar Series

INDYCAR announced today during the North American International Auto Show that global information technology and communications leader NTT has signed a multiyear agreement to become the IndyCar Series title partner. In addition, NTT becomes the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR's Brickyard 400 beginning in 2019.

INDYCAR will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of INDYCAR's mobile application and adoption of NTT's proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series.

NTT IndyCar Series logo with backdrop, good for use as video title page. Image Credit: IndyCar (2019)

In what was described as a “red-letter day” by Mark Miles, president and CEO of Human & Company, owner of INDYCAR and Indianapolis Motor Speedway, global giant NTT was introduced Tuesday at the North American International Auto Show as the series’ new title partner in a multiyear agreement.

“I think this relationship is perfect,” Miles said. “We are a global brand, and when I think about racing, I think we're international, so you think about the team owners, you think about drivers from all over the world. I'm sure that was part of how NTT saw us, but we see them as a giant technology and communications company. When I think about the future growth of INDYCAR, what's more important than developing technology? It drives our racing, our teams. Everybody in the paddock needs data in usable form to improve.

“We take 50 million data records off the cars in an average two-hour race. To me, that's content. With NTT, we can make that usable and compelling content for fans that will continue to grow the sport and attract younger fans.”

NTT, with headquarters in Tokyo, grosses nearly $110 billion annually and spends $4 billion each year on research and development. The company will also be the official technology partner of INDYCAR, the NTT IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.

NTT DATA has been a visible car sponsor and team partner in recent years with Chip Ganassi Racing, including Scott Dixon’s 2017 triumph at Road America. Dixon, a five-time series champion, as well as 2004 champion and 2013 Indianapolis 500 winner Tony Kanaan, joined Miles on the Cobo Center Atrium Stage.

Tsunehisa Okuno, NTT executive vice president, head of global business, excitedly expressed the hope that this partnership would last forever.

“The Indy car racing is getting more popular also in the Japan market, mainly thanks to the Japanese driver, Takuma Sato, who won the championship two years ago, the Indy 500,” Okuno said. “There was a special TV program in Japan, and I clearly remember during the program Mr. Sato, impressed us by saying that he saw something very special, very different after he became the champion of Indy 500.

“So I personally expect to see something very different through the cooperation with INDYCAR and the other partners, and NTT would like to bring something very exciting to the INDYCAR fans.”

INDYCAR President Jay Frye was also on hand with team owners Chip Ganassi and Bobby Rahal, as well as representatives from INDYCAR’s engine manufacturers, Jim Campbell, General Motors’ U.S. vice president, Performance Vehicles and Motorsports, and Art St. Cyr, Honda Performance Development president.

Frye and Mark Sibla, INDYCAR’s chief of staff, initiated talks with NTT to start the process in September. Progress culminated with a November trip to Tokyo to close the deal.

“This is something that affects the entire paddock from the broadcast partners to the promoters to the teams,” Frye said. “We couldn't be more proud to partner with a global brand like NTT. I want to send a big thanks to them for all their hard work.”

NTT IndyCar Series logo revealed at the North American International Auto Show in Detroit. Image Credit: IndyCar (2019)

"NTT is proud to be associated with INDYCAR and accelerate the future of smart racing. Technological innovations have the potential to change the sport and fan experience drastically," said Jun Sawada, president and CEO of NTT. "NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help INDYCAR create the next generation of fans globally who aspire to enjoy racing through a more digital experience."

NTT replaces Verizon, which Miles has continually praised as a title sponsor for helping grow the series for the past five years [no time assigned to the multi-year NTT agreement].

“I think it was important that NTT DATA had this history with INDYCAR, which will mean that we hit the ground running,” Miles said. “We're in seventh gear already.”

Dixon, the reigning series champion, sees an ideal fit.

“With how the two companies are going to work together, I think it's going to be fantastic for branding, pushing it,” said Dixon. “We have the greatest racing in the world, and we're going to be able to push it together. But it's the perfect marriage, and looking forward to the 2019 NTT IndyCar Series to kick off.”

The NTT IndyCar Series offers what is regarded by experts as the fastest, most diverse and challenging racing program in motorsports. The series competes on permanent road courses, temporary street circuits, short ovals and superspeedway ovals, including the iconic Indianapolis Motor Speedway.

"Having a strong technology partner is critically important to INDYCAR's continued growth, so we are thrilled to welcome NTT as our new title sponsor. INDYCAR's rise in popularity is a testament to the fact that we've made the sport as accessible as possible to our fans and we plan to continue in that mission," additionally states Mark Miles. "We have a history with NTT through NTT DATA's involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet."

The 2019 NTT IndyCar Series season consists of 17 races, starting with the Firestone Grand Prix of St. Petersburg on March 10, including the 103rd Indianapolis 500 on May 26 and concluding with the INDYCAR Grand Prix of Monterey on Sept. 22.
[Reference Here]

The next big opportunity to see the IndyCars sporting the title sponsor series logo, here on the West coast, will be the one-day test at the venue that will act as the season finale, and hasn't had these open-wheel cars on these turns and on the Corkscrew since 2004 - WeatherTech Raceway Laguna Seca, Friday, Frbruary 8th, 2019.

... notes from The EDJE




TAGS: NTT, IndyCar, NTT IndyCar Series, Jun Sawada, Mark Miles, Jay Frye, Mark Sibla, Chip Ganassi, Bobby Rahal, Jim Campbell, Art St. Cyr, Scott Dixon, Tony Kanaan, Takuma Sato, Tsunehisa Okuno, The EDJE